In a very interesting move in what I would call a software consumerization trend, much like the AppStore, recently Amazon launched Amazon Web Services Marketplace (AWS Marketplace). The new service from Amazon will make available a number of cloud-based software to its users.
Powered by Amazon Web Services, AWS Marketplace is an online store that makes it possible for users to
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SAP , SUSE , Red Hat , IBM , Canonical , and CA , among others. The catalog includes free and hosted software, products with pay-as-you-go features, as well as other solutions with different pricing models. Products are deployed using Amazon Machine Images (AMIs) , which enable software to be deployed under the customer EC2 account with ease. Software applications can be found in a range of operating systems for end user–software applications like business intelligence (BI) and customer relationship