Collateral Content

Free and Open-Source Software (FOSS) Evaluation Center

... Chinese Mandarin Clarified Artistic License Cloudscape CMM level certified CMMi level certified Code Licenses Collateral (Content) Collateral Availability ... http://foss.technologyevaluation.com/ - 31k - 2009-03-09

The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_07_09_07_1.asp - 23k - 2007-07-09 Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_10_01_07_1.asp - 23k - 2007-10-01 Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

Mainstream Enterprise Vendors Begin to Grasp Content Management ...

by P.J. Jakovljevic ... information, including user manuals, sales collateral, and web sites, that make up the complete product offering. In fact, rich product content must comprise ... http:/.../Research/ResearchHighlights/PIM/2004/11/research_notes/TU_PI_PJ_11_11_04_1.asp - 22k - 2004-11-11 Summary: Enterprises are becoming painfully aware of the need to clean up their structured data and unstructured content acts to capitalize on more important efforts like regulatory compliance, globalization, demand aggregation, and supply chain streamlining.

The Web-Enabled Sales Process

by Emmett Holt ... Salespeople should empower the project team with access to a standard array of high quality e-collateral portal content (presentation, demonstration, and ... http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XEH_03_30_06_1.asp - 23k - 2006-03-30 Summary: Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the buy cycle to deliver value and begin an influential on

Who Alleges The PRM Market Consolidation?

by P.J. Jakovljevic ... brand management (eg, collateral distribution, content sharing, etc.),; product information (eg, catalog services, catalog aggregation, search capabilities ... http:/.../Research/ResearchHighlights/Crm/2003/05/research_notes/TU_CR_PJ_05_03_03_1.asp - 23k - 2003-05-03 Summary: Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.

Creating a Business from a Project

by S. Ketharaman ... An indicative table of content for a capability document is shown below. Remember that the primary purpose of any marketing collateral at this stage is to ... http:/.../Research/ResearchHighlights/projectManagement/2006/09/research_notes/MI_PR_XKS_09_14_06_1.asp - 22k - 2006-09-14 Summary: Many software services companies are not able to turn their individual project successes into a line of business that brings in additional revenue streams. At the root of this is the simplistic assumption that 'if you build, they will come.'

Are Software Vendors Messing with Your Head? (The Art of Reading ...

by David Clark ... to the software selection process as the word “holistic” is in marketing collateral. ... with my handy buzzword translator, and you'll see the content as it ... http:/.../ResearchHighlights/TechnologySelections/2007/08/research_notes/MI_TS_XDC_08_24_07_1.asp - 16k - 2007-08-24 Summary: If you're researching a software selection project, you need to take full advantage of the white papers available to you. Find out about the top 10 white paper buzzwords used today—and learn how to make solid sense of them.

Are ERP Software Vendors Messing with Your Head? (The Fine Art of ...

... to the software selection process as the word “holistic” is in marketing collateral. ... with my handy buzzword translator, and you’ll see the content as it ... blog.technologyevaluation.com/.../ - 48k - 2009-10-30

The “Gentler” Giant’s Value Proposition to Overcome the “ ...

by P.J. Jakovljevic ... portal for creating an extranet and content management for managing unstructured information, such as purchase orders, marketing collateral, or presentations. ... http:/.../Research/ResearchHighlights/ERP/2008/05/research_notes/NA_ER_PJ_05_22_08_1.asp - 17k - 2008-05-23 Summary: Since its launch less than a year ago, Oracle’s VAD Remarketer Program has been quite successful in recruiting new value-added distributors worldwide. But the real challenges that remain for this software giant have more to do with its image within the market than with its products.