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The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... manufacturing-oriented. Furthermore, you are not going to send the same prospect both the food and beverage and the chemical brochures. With ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_07_09_07_1.asp - 23k - 2007-07-09 Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

The Seven Deadly Sins of Software Marketing

by Joseph J. Strub ... manufacturing-oriented. Furthermore, you are not going to send the same prospect both the food and beverage and the chemical brochures. With ... http:/.../Research/ResearchHighlights/PIM/2007/07/research_notes/TU_PI_CR_XJS_10_01_07_1.asp - 23k - 2007-10-01 Summary: Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

Conviction is the Intangible in a Successful Positioning Process

by Lawson Abinanti ... Becoming familiar with competitors' messages in other marketing communications, such as direct marketing pieces, brochures, press announcements, and trade show ... http:/.../Research/ResearchHighlights/PIM/2007/03/research_notes/MI_PI_XLA_03_21_07_1.asp - 17k - 2007-03-21 Summary: You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

A Positioning Process Helps Product Marketing Managers Do More

by Lawson Abinanti ... A message strategy also facilitates delivery of the same message across all marketing media, including web sites, brochures, advertisements, and presentations ... http:/.../Research/ResearchHighlights/PIM/2007/02/research_notes/MI_PI_XLA_02_12_07_1.asp - 14k - 2007-02-12 Summary: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and

Positioning Makes Your Marketing Budget Go Further—and Hit the ...

by Lawson Abinanti ... positioning strategy makes it easier to deliver the same message across all marketing activities, including advertising, Web sites, brochures, presentations to ... http:/.../Research/ResearchHighlights/ExecutiveView/2005/12/research_notes/MI_EV_XLA_12_02_05_1.asp - 17k - 2005-12-02 Summary: Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

Audit Your Message Strategy by Answering Three Questions

by Lawson Abinanti ... For each competitor, analyze as much of the marketing material as possible, including direct mail and e-mail marketing pieces, brochures, and press ... http:/.../Research/ResearchHighlights/PLM/2008/01/research_notes/TU_PL_XLA_01_04_08_1.asp - 19k - 2008-01-04 Summary: Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

Audit Your Message Strategy by Answering Three Questions

by Lawson Abinanti ... For each competitor, analyze as much of the marketing material as possible, including direct mail and e-mail marketing pieces, brochures, and press ... http:/.../Research/ResearchHighlights/PLM/2008/09/research_notes/TU_PL_PI_XLA_08_01_08_1.asp - 20k - 2008-09-01 Summary: Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

The Web-Enabled Sales Process

by Emmett Holt ... to a ZDNet Research statistic "in 2003, 94% of US consumers shopping for a car went on-line to do research, get quotes from dealers and to order brochures. ... http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XEH_03_30_06_1.asp - 23k - 2006-03-30 Summary: Traditional enterprise-level sales strategies are no longer sufficient in bringing new customer accounts. Today's self-directed buyers delay sales contact and pre-qualify solutions via the Internet. Sales can leverage this medium by understanding the buy cycle to deliver value and begin an influential on

8 Ways Technology News Can Boost Your Bottom Line

by TEC Staff ... re buying business software, it's all too easy to find yourself buried under a mountain of glitzy IT white papers, software information brochures, and computer ... http://www.technologyevaluation.com/Technology-News.lp.html - 27k - 2009-04-02 Summary: Breaking technology news can boost your bottom line. Find out how to get the IT technology news that matters for your business software selections-and discover how the latest technology news can help save you tens of thousands in implementation costs. If you'd like the most current technology news delive

ERP & Co.: How Process Manufacturers Use Technology to Scale New ...

... Sales Force Automation (SFA) SFA automates the ability to track sales leads, schedule sales calls, coordinate responses on mailings from brochures sent by ... blog.technologyevaluation.com/.../erp-co-how-process-manufacturers-use-technology-to-scale-new-heights/ - 47k - 2008-09-16